Today in Bilbao, the new Euskaltel-Euskadi racing team outfit was unveiled. As of January 1st, the team's cyclists from Basque will be sporting Bioracer uniforms.
The team, currently comprised chiefly of Basque cyclists, has qualified for the UCI International World Tour. Next season, team captain and former Olympic champion Samuel Sanchez will be accompanied by a number of talented, young European cyclists.
The team colors will stay primarily orange; however, the design has been restyled by Bioracer's designers.
This partnership is a major breakthrough for Bioracer, who has been active on the Spanish market for 2 years now.
According to Mathieu Hermans (Sales Manager - Spain), "Supporting a top team like Euskaltel will boost our notoriety and expand our market, particularly in the retail industry. We have a balanced collection and can use the shops as an avenue to expand our team network. Just as well, we know how the fan base operates, and they are extremely enthusiastic. Surely they will show their team spirit in wearing the uniform out in public.
Bioracer stands for quality, flexibility, and innovation; and partnering with a professional team can help us improve and build on our brand. Euskatel prefers Bioracer Race Proven uniforms with the perfect combination of comfort and aerodynamics."
source : www.bioracer.com